It all started in 2015 when Christopher Cieri, a serial entrepreneur, grew a beard and became curious about the ingredients in his beard care products and his daughters' skincare products. In 2016, Christopher founded Franklin & Whitman and set out to create non-toxic, plant-based, cruelty-free products that performed better than commercial brands. Every Franklin & Whitman formula is original and created in house. Each is tested on real people and never on animals. Every product is PETA-Certified Vegan & Cruelty-Free and has an emphasis on clean, high quality, and food-grade ingredients.