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Here at The New Cub our aim is to save you time by providing the best range of clean and effective products to use on your little ones and for your pre/post natal care. 

We are a trusted place with real parent reviews, industry backed blog posts and articles all under one roof.

So, whether you are looking for products for cradle cap, eczema prone skin or vegan products for both baby and mother, we have it covered.

Our belief is if we're not comfortable using a product on ourselves and our loved ones, we're not comfortable with the product on our site.

We hope you can find what you are looking for.


INSIGHTFUL RESEARCH - Our blog articles feature a variety of topics from industry experts sharing knowledge and bringing awareness to baby skincare as well as pre and post-partum care for mothers.

INCLUSIVE & INNOVATIVE - Our aim is to be as inclusive as possible, offering a wide range of products with items for every baby, child or mother, regardless of skin or hair type. We have partnered with brands who seek to learn and adapt. We are all in this together and we champion equality, inclusion and tolerance at every opportunity.

COMMUNITY TRUST - We will listen to our customers’ feedback and act upon what they say. Being a new parent is daunting which is why we have allowed trusted, real parent reviews on the products we sell in order to encourage a strong sense of community.

CLEAN & GREEN - Our aim is to partner with brands whose products are predominantly natural, organic and free from potentially harmful ingredients yet still effective. We strive to lessen our impact on the planet and are conscious that, by providing our platform, sourcing brands from around the world and shipping items to our customers, we have an impact on the environment. We will continuously seek to lessen this impact which is why all of our box infill is either biodegradable or 100% recyclable.

We have partnered with a number of brands who are also doing their part working towards a better environment such as biodegradable packaging or reef safe ingredients.